The AI Attribution Blind Spot
A hundred years ago a merchant complained he couldn't tell which half of his advertising worked. AI just brought his problem back, and made it nearly invisible.
Research
Notes
The data and playbooks behind agentic commerce
Featured
Announcement
SearchShopAI + Fodda: Knowledge Graphs Behind Every Judgment
We are partnering with Fodda to put curated, dated evidence behind the product judgments our engine makes for merchants.
How to Sell Products Through ChatGPT
Most guides describe a checkout that no longer exists. The six steps that actually work after the March 2026 shift, from crawler access to attribution.
ChatGPT Ads Are Live. This Is Your Window.
How ChatGPT ads and Google AI ads actually work, what they cost, and how a performance team runs them for ecommerce brands.