The data and playbooks behind agentic commerce
We are partnering with Fodda to put curated, dated evidence behind the product judgments our engine makes for merchants.
When two brands share a name, 'the AI got it right' is not one number. It's a metric that depends on how much entity context the question already carried. Anchors, denominators, and per-mention verdicts, published.
A hundred years ago a merchant complained he couldn't tell which half of his advertising worked. AI just brought his problem back, and made it nearly invisible.
Most guides describe a checkout that no longer exists. The six steps that actually work after the March 2026 shift, from crawler access to attribution.
How ChatGPT ads and Google AI ads actually work, what they cost, and how a performance team runs them for ecommerce brands.